- DeWitt Library
- DeWitt Library Research Guides
- BUS 200: Principles of Marketing
- Other Sources of Information
BUS 200: Principles of Marketing
Encyclopedias
- Encyclopedia of Major Marketing StrategiesLook closely at the marketing strategies and campaigns of known companies.
Web Sites to Use
- Try your industry's trade association for recent data. Sometimes they'll have research available.
- Be sure to look at your business's media kit, often available online. Do a Google search.
State & Local Data
- State Data CenterThe State Data Center of Iowa is your source for population, housing, business and government statistics about Iowa, including data from the U.S. Census Bureau, Iowa state agencies, and other state and federal sources.
Market Information
- Explore Census DataAn official site of the US Census Bureau offering population, housing, economic, and geographic statistics.
- US Census Business and Industry DataIndustry and business reports current as of 2012.